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The Pure Step Lounge Story
Born in 2025: A Vision for Renewal
Let’s be real: we all have those favorite shoes sitting in the closet just because they’re too dirty to wear. You want them clean, but let's face it—scrubbing them yourself is a hassle you don't need.
That’s why Pure Step Lounge was born. We’re not a "premium boutique"; we’re your practical, go-to solution for fresh kicks. Whether you’re at home, on campus, or at work, we come to you. In just a few hours, your shoes are back to looking brand new at a price that actually makes sense. Plus, we do it all using eco-friendly products because we care about the planet as much as you do.
Have some old pairs you're done with? Hand them over! We’ll donate them to local communities in need.
Fast service. Fair prices. We come to you. It’s that simple.
Meet the Lounge Leader
My name is Esmeralda Villareal, CEO and Founder of Pure Step Lounge. I founded this company to address the clear need for a simple, hygienic, and convenient way to integrate premium shoe care into busy daily life. Pure Step Lounge makes shoe care easy, accessible, and worry-free through fast cleaning, quick drying, and a strong commitment to sustainable recycling. Our mission is to help people feel confident and refreshed with every step, eliminating the stress and time typically required for proper footwear care. Because at Pure Step Lounge… Every step deserves to feel new.
Where We Roll & Who We’re For
We built Pure Step Lounge for the go-getters, the students, and the busy pros of Silicon Valley who value their time as much as their style. If you want fresh kicks without the DIY hassle, you’re in the right place.
- 100% Mobile Service: We don't have a front desk because we’re busy on the road. We bring the expert care directly to your home, office, or campus.
- Service Area: We are currently serving the heart of Silicon Valley and surrounding communities. If you’re in the area, we’ve got your back (and your shoes).
- Practical & Reliable: Our goal is to make professional shoe care accessible and fast, so you never have to settle for dirty sneakers again.